Ethical Estate Agent Website Reputation Building

The objective is to boost your Estate Agents reputation/link popularity reputation/link building to enhance website reputation in the eyes of the major search engines, mainly Google.

This is the reality:

Search marketing is recognised as one of the best forms of marketing available. However keyword terms are fiercely competitive in Estate Agent Marketing. We strongly recommend including PPC in The Marketing Mix as well as "free" natural rankings as an extra bonus. Everyone wants "free" rankings but in reality, they don't exist. Its extremely expensive in time & money to achieve such rankings long-term, particularly in this sector.

What we do:

1. Pay-Per-Click (PPC) campaign management
2. Continued Keyword Research & Analysis for your estate agent website
3. Search Engine Optimisation of new and existing pages; optimised correctly for the current algorithm the search engines are using.
4. Current website ranking reports, Automated Submissions to Search Engines, Directories and Business Sites
5. Paid Directory listings to high traffic sites (10% handling charge per listing) p/annum. We would research the top sites and optimise your listing details to mazimise ROI
6. Ongoing link building (additional inbound-links to and from your website)
7. Inclusion in key online directories
8. Regular distribution of optimised press release articles. Submitting monthly articles. We will also research many more mailing lists and also offer our article to the press and trade magazines etc
9. Continued increase in website reputation
10. Compliant with search engine marketing guidelines. You will receive a monthly report following your search engine rankings

What to expect:

Boosted website visibility/ exposure of your estate agent brand in your town(s) and increased targeted click-thru of local property hunters directly into your website. Simple.

Next Steps:

1. We will evaluate your website, assess competitor activity.
2. Identifying areas of opportunity (creation of new content, etc)
3. Pinpointing the most popular words/phrases people type when searching for
4. Establish how many sites link to your site (link popularity score)
5. Produce a proposal that provides you with an assessment of the market sector and together with any website technical issues that need to be addressed.
6. We will also let you know how long it will take to achieve results.

For a detailed discussion about Estate Agent Marketing on the WWW please visit Signature Image Consultants Ltd UK Estate Agent Marketing Specialists.