Channel surfing - why are web-users so impatient?
As a web-user I want info as quickly & efficiently as possible
A survey by Jupiter Research* revealed users' dwindling patience with websites that take time to show up. It found 75% of the 1,058 people surveyed would not return to websites that took longer than four seconds to load. 30% of those surveyed formed a "negative perception" of a company with a badly put-together site or would tell their family and friends about their experiences.
Your website should sell from the very first page
Perhaps the real reason website users are so impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.
As a developer it is important to understand the medium, design for bandwidth constraints and create an end product that works for both the user and the client, and, of course, play the right tunes while designing.
*The survey questioned 1,058 net shoppers during the first six months of 2006. Consultants Jupiter Research did the survey for Akamai.
A survey by Jupiter Research* revealed users' dwindling patience with websites that take time to show up. It found 75% of the 1,058 people surveyed would not return to websites that took longer than four seconds to load. 30% of those surveyed formed a "negative perception" of a company with a badly put-together site or would tell their family and friends about their experiences.
Your website should sell from the very first page
Perhaps the real reason website users are so impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.
As a developer it is important to understand the medium, design for bandwidth constraints and create an end product that works for both the user and the client, and, of course, play the right tunes while designing.
*The survey questioned 1,058 net shoppers during the first six months of 2006. Consultants Jupiter Research did the survey for Akamai.
posted by The Editor
1 Comments:
Thankfully not all customers are as vocal as Statler & Waldorf. Yet, I'd rather be told I'm doing something wrong, so I can put things right ;-)
I know everybody bangs on about the importance of good customer service, but few seem to follow through on it :-(
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