Estate agents advised to get tough!

ATTENTION ESTATE AGENTS!

It's widely acknowledged that these are tough times for estate agents and the global economy.
After consultation with many of our estate agent clients, we're advising along the following lines;

1. Consolidate your advertising costs (reduce print ad sizes, haggle for better rates, come out of some publications all together such as hotproperty, fish4homes etc)
   
2. Rotate your window displays weekly
   
3. Keep your websites up to date
   
4. Take fresh photos of existing properties in your portfolio and make your write-ups as interesting as possible
   
5. Consider broadcast email marketing to attract new business
   
6. Make sure your website has high 'local' search engine visibility
   
7. Send out touting letters regularly pushing alternative services such as lettings or financial advice
   
8. Become an authority in your area (conduct local market research and publish the results on your blog) It's about keeping an open dialogue with your customers).
   
9. Use this quite time to re-evaluate your business model, for staff training exercises and staff evaluation. Changing the way you do business, terms and conditions and staffing; trimming the fat, whilst maintaining a lean and mean sales team.
   

The general consensus is "It's time to batten down the hatches and get back to basics" No one really knows how long the storm will last.

Assuring you of our best attention at all times,
HotPropertyWebsites.co.uk