Desouza Residential Optimized Database Website for Improved Search Engine Ranking

Desouza Residential is an Earlsfield based International, Commercial, Residential, Short Lets & Holiday Lets estate agency.

As well as being listed on the Major property portals, Desouza Residential have a dedicated property website powered by Domus.







So how do independent estate agents running corporate database driven websites get ranked in the organic search results?

The biggest challenge we face when retro optimizing database driven websites is getting search engines to index its content in the first place.

SEO can be a challenge for property websites, especially independent estate agents, however hot property can deliver a measurable return.

1. We recommended optimizing their property database around long-tail regional keyword phrases (say 3 keywords) to improve search engine visibility, compete with search engine competition and get some quick-hits.
2. We created friendly URLs and a dynamic XML sitemap for crawlers to quickly find and index freshly updated properties.
   

Measurable SEO results for independent estate agent property website

1. Google added over 140 new pages to their index in a matter of weeks!
2. Traffic from search engines represented 35.50% of total visits for Mar 6, 2009 - Apr 6, 2009
   
3. Top 20 SERPs* for keywords terms such as 2 Bedroom Flat SW18 and Commercial Property SW18

*No SEO company can guarantee where your site will appear in the natural search engine results unless it's a 'Sponsored Listing' But we can guarantee 100% ethical SEO effort with a measurable return on investment